WHY REAL STORIES WILL BECOME THE LUXURY GOODS OF BRAND COMMUNICATION
- AM OLUFUWA
- Sep 5
- 1 min read
It was exciting and a privilege to speak at the Sales Summit and the Marketing Forum, organised by CADEK Media.
My talk explored how AI is revolutionising storytelling for business. From hyper personalisation to real time adaptation, AI will give brands the ability to scale creativity like never before. Yet while these amazing possibilities become accessible, one truth stands out: the brands who harness authentic human storytelling will be the ones that truly connect and convert.
A repeated theme I came across in my research was that as AI generated content rises in dominance, real human stories will carry an even higher premium, becoming the ‘luxury goods’ in brand communication.
It was also a real pleasure to share the bill with eminent specialists in their fields. Topics included:
 ✨ The Mindset of a High Performing Salesperson
 ✨ How to Sell in the Age of Instant Comparison
 ✨ Prompt Engineering for Marketers
 ✨ AI in Marketing: Confronting the Fear of the Unknown
I can't recommend Cadek's events enough for anyone interested in cutting edge information marketing and sales. For anyone interested in upcoming events, visit 👉 https://cadek.co.za/
Thanks to the organisers for the chance to further my advocacy of the power of storytelling. Looking forward to what's next!