If you're deciding whether to pivot towards being the face of your brand here's something else that may convince you.
No one else can tell your story better than you.
Take Richard Branson who’s a true icon of personal branding. One of the reasons he achieved this is because he’s a master of telling his own story.
Through his amazing books, posts and interviews we feel a fantastic connection to his persona and vision. Imagine if he removed his warm, dynamic character from the Virgin brand, or hired some celebrity to speak for him.
The distinctive experience we know as Virgin would just not be the same.
When you represent your own brand you're able to show your value in the same amazing way, and clients will be drawn to that connection.
No one can tell your business stories with the same passion as you, after all you're the one who's lived them.
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