If three or more things on this checklist apply to you, the answer is a big YES!
You need to compete at a higher level or in a new market.
The old brand no longer reflects who you are
Your clients identify more with you personally than with the corporate brand
You feel trapped or limited by the current brand's model
You have a new vision or mission to share
You know you're the best person to represent the brand
You feel it's the right time to unlock your authentic self
If the answer is yes, where do you start? The first place is to look within your stories. Here you'll find the essential elements of your personal brand and great ideas for your strategy.
Contact me if you'd like a sounding board :)
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